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Tata realty arm Trent eyeing Tier-II and III Cities to set up franchises

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According to the sources available with www.propertykhazana.com, adjournment in establishment of malls, closure of retail complexes and rolling land rentals and others have encouraged Trent, Tata Group’s retail company to go for the franchise path to establish its Westside firm of department stores in Tier I & III cities. Under the franchise contract, Trent will posses and cater the stock to the retail outlets. As per to the source saying at the www.propertykhazana.com Trent has 30 company possessing Westside stores in Mumbai, Delhi, Kolkata, Lucknow, and Baroda and in some cities stores selling women’s wear, menswear, kids wear and crockery is ranged from 15,000-30,000 Sq.Ft each. Company is planning to start 30 stores under franchisee route in coming 2 years in smaller cities like Allahabad, Patna, Guwahati, Madurai, Aligarh and Jammu. Franchisee-run stores will be half the dimension of the company possessed stores at 8,000-12,000 Sq.Ft.
Trent, Marketing Head, Neeti Chopra said to www.propertykhazana.om that, “Company will possess stores in top cities and follows the franchisee path in the rest of the cities. Franchisee path will assist us to rise above the land defies in these cities and scale up our works rapidly and also we will get the initial mover advantage in these cities which does not have much retail existence.” Trent and Franchisee holders will share the profits from the stores at a decided percentages and the company expects Rs. 6-10 Crores transactions per franchisee stores. As per to the retail segment experts, apart from getting good realty contracts, franchisee route assists them to prevail over the issues like having executive staff in smaller towns, recognizing catchments locality, and undertaking local issues.
Source: NBTVLIVE

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