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Realty sector go fida with stardom

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Realty developers are now depending on the Bollywood star icons like Shah Rukh Khan, Amitabh Bachchan and Aishwarya Rai to support their ventures. Deepika Padukone is the latest one to join the club. Aspire Realty, Dubai based developer has selected the Bollywood actress as its Brand Ambassador and Aspire representative said to www.propertykhazana.com that, “We are aiming on India and Deepika will be promoting our brand equity.” Almost all the Indian stars are into ad campaign for different brands and as far as the real estate is concerned many stars are supporting the realty ventures which were launched 2 years back.
Omaxe executive director Vipin Agarwal said at the www.propertykhazana.com that, “Star support is very important in the extremely aggressive real-estate segment. The superstars not only strive for product identification and will drive the same to the customers.”
Therefore, while the big banner attracts the superstars like Shah Rukh Khan, Aishwarya, Bachchan and even Sarod expert Amjad Ali Khan and his sons to signify the likes of DLF, Sahara and Omaxe, a mass of smaller developers are also in progress signing up with superstars to cut across the clutter.
Consequently, Brahma Developers has finalized hot beauty Katrina to promote and market its SunCity venture and similarly Chandigarh origin LVL City feels fortunate to have star cricketer Yuvi has its brand icon, Kapil Dev has turned to be the brandf ambassador for Chadha Group and as per to the source saying at the www.propertykhazana.com AEZ Group has okayed actress Preizaad Zorabian while TV artist Shwetha Tiwari is the brand ambassador for Gaursons Developers. For latest updates on realty market browse www.propertykhazana.com.
Source: NBTVLIVE

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