Omaxe had recently opened a lavish residential venture in NCR and is running a huge promotion operation for the same. Omaxe chairman Rohtas Goel said to www.propertykhazana.com that, “Entrepreneur’s are going out of the realty and thus promotional activities have been hiked these days to persuade the purchasers, who are the real consumers at present.” Unitech had initiated a TV promotion for its grand venture ‘Unitech Grande’ 4 weeks back and after 8 months the venture started. Company is also having unique events – Derby in Delhi and Polo in Mumbai from few weeks to draw the attention of purchasers for its 2 new towers in the Grande venture. In spite of these events and TV promotions, Unitech VP Bhaskar Basu said @ the www.propertykhazana.com that, “Company which invested on promotional activity has not gone up.” Realty constantly Knight Frank India Chairman Pranavy Vakil said that, “At present every developer needs to work harder”
Land developers spots NRIs as the main client base. Mr. Goel said to www.propertykhazana.com that, “We are concentrating on international market; we have launched offices in US, London and in Gulf and also taking part in realty exhibition.” Mr. Vakil says that, “Developers are going for huge promotions to set up a relationship with NRIs and make the most of it once they are abode in summers. We are just ingoing into the season and when bankers begin receiving extras which may prompt them to invest in housing.” Also, developers are attempting to encourage purchasers to get other customers for a fiscal inducement. In a referral program commenced by Mumbai based developer, a purchaser who introduces an extra customer will get 2% commission on the auction incomes, he added.
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