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Philips Electronics gearing up to rejuvenate Retail policy

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Reported sources said at the www.propertykhazana.com that, Philips Electronics India has plans to reinvigorate its retail policy to continue the strong growth rate among the economic crisis. The Dutch company is proposing to develop an elite ‘experience zones’ in multi-brand electronic stores and stylish retail chains in 4 main sectors like Health, Water solution, Personal grooming and Home Cinema. This will be an extra to restore its elite brand stores ‘Arena’ which will in future concentrate on constructing the Philip’s brand in the health and well-being sector in India. Vice President and head of Philips Electronics India said to www.propertykhazana.com that, “There will be a big shove on our retail plan to grow market share and auctions this year. Such a plan will assist to hike auctions changes at the retail level.”
As per to the sources saying @ the www.propertykhazana.com, for appetizers, Philips proposed to develop around 450 experience zones across the country and already it has developed about 40 zones in the NCR in the pilot phase. These experience zones is been planned by the Philips India design team and might be duplicated by the firm in other rising markets, in sync, Philips has dragged mega in-store retail plan where more than 300 Philips workers will visit over 1,900 stores across 18 cities in India to be linked with clients and promotes Philips products. Further the source also added at the www.propertykhazana.com that Philips is also hindering with both national and local retail chains like Reliance Digital, eZone, Viveks, Croma and Vijay Auctions to develop the experience zones. He also said that, “The 25 Arena brand stores in India will assist us in future to construct new product groups like digital photoframes.” For more updates on realty market browse www.propertykhazana.com.
Source: NBTVLIVE

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