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Global brands to shut the doors

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India is still facing the scarcity of malls in the major metros and major mall brands are humbling to enter the Indian retail sector shortly and on the other side global mall brands are finding it hard to manage malls in India. ETAM, a France retail brand closed 3 stores in Mumbai, Delhi, Ahmedabad and Surat.
A Retailer having multi brand in Gurgaon said to www.propertykhazana.com that, “When the stores are rented out then the developers will not have to worry about the promotion any more. Even if few malls arrange some domestic promotional activities, that won’t assure a good footfall. Clients will come to know regarding the domestic promotions only when they come to malls.”
National Head in Retail Services at Cushman & Wakefield said that, “Thinking the competence of mall is like thinking about fuel efficiency of the car after buying. Most of the developers have done anything regarding branding, marketing, budgeting and financing and this is affecting the efficiency ensuing in main business.”
Business Head of Oliver said to the www.propertykhazana.com that, “Once the Innovation of shopping mall completes; there will be a vital need of holding the clients in promotional activities. Still, they must not be irregular but must be well developed and modified in keeping the customers in mind.” Reebok has closed 2 out of 5 stores in Great India Place in Gurgaon and Levi Strauss India is planning to take off in large number of malls in 2008. Developers have begun spending fund but it is not being spent in the correct direction. Malls were built by keeping the demand as source but the customer’s needs was not taken into consideration. India will have to learn from other overseas countries. Some say that developers have not shown interest to the mall management side of retail.
Source: NBTVLIVE

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